New TRON-Inspired Cell Phone Commercial

I'd recently heard whispers about a new commercial for the Kyocera Neo cell phone, that was supposed to feature vehicles inspired by the Light Cycles in TRON.

After a while of searching, I came across an online source for the commercial and decided to share, because it's just too cool to miss. :)

Click here to watch the commercial (QuickTime required)
Apparently, the commercial aired during this year's Superbowl and caused a lot of people to initially think it was another teaser for the TRON sequel. A deliberate ploy on the part of Kyocera's ad agency? To cash in on the buzz surrounding the sequel? I certainly think so.